App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Advantages Of Maintaining A Strong Retail Brand Design

Building a strong brand in retail takes years of hard work. And once you have established a strong brand name and value, it does not mean that you can now stop working hard to earn more customer loyalty. You need to evolve and learn to go with flow as the needs and demands of your customers constantly change. This is the reason why you need to maintain a strong retail brand design.

A strong retail brand design will help your business stay competitive in the market. There are a lot of brands competing for people’s attention and so it is very important that you maintain the same level of competence each and every day to make sure that you maintain your loyal customers and maybe even gain more. As the needs and demands of the customers are changing, the quality of service you provide should also change. However, the brand name should stay the same as it will be the only sign your customers can remember about your businesses. So even if you upgraded your services, if you have the same brand name and design, your customers will still patronize your business.

Another thing, a strong business brand design is a very powerful marketing tool for advertising and promoting your products and service. According to research, people do not always look for price tags. They always go for quality. And if your brand name is known for its quality, then you don’t have to worry about convincing people about your product. You just need to maintain the same quality products and services and people will eventually tag your business brand name and design to “quality”. Once people know and remember your brand name and associate it with the word “quality”, it will be a lot easier for you to promote, advertise and market your products and services.

Hence, it is very important that you start establishing your own brand name and brand design as early as you start your business. And along with it, always make sure that you provide nothing less than quality products and services. Through this, customers will start to patronize your business. They will start associating your brand name with quality services and they will then become your loyal customers.

Choosing a Good Brand Design for Your Product

Any product is incomplete without a brand design. This is what makes the product synonymous with the brand. If you want to have the presence of a good brand recall by the customer, make sure you have a good design.

If you have to create a brand design for a client, where will you start? Brand design is essentially a term used for the visual design elements used for a particular brand, something like a graphic logo. It normally connects the visual to the customers and is supposed to convey the product benefits to the customer. A brand design should project a good image of the product, without projecting anything negative. The impression of the design should be strong enough to leave an impression on the customer, an impression that will make the customer connect with the brand and continue to do so.

Brand designing is usually done by professionals that include a good copywriter, a graphic designer, and a convincing marketing professional. The appealing words and catchy visuals have to be projected the right way. Before beginning work on the brand design, one must be very sure of the message that has to be conveyed to the customer. Once the message has clearly been understood, the next step is to zero in on a suitable name or tag line.

A tag line normally consists of five or more words. If the tag line is too long, there might not be any brand recall. If using a short name for the product, ensure that the name is expressive enough to capture the characteristics of the product. If there is no connection of the brand name to the product, then the customer is likely to get confused. It is advisable to keep the name slightly generic, as if the brand name is changed later, the design should not get too affected.

The next step in creating a brand design is creating a suitable logo. By suitable, we mean it should wholly represent the brand as one logo, which means it is representing the company as a whole. Unless there are specific company style sheets that you must follow, you can get creative with the typefaces, colors and the fonts. Keep in mind the logo will be on every form of communication used by the client so create a logo keeping these factors in mind.